Banking’s Best Annual Reports

A bland annual report is a massive missed opportunity for a bank or credit union marketing team. From highlighting customer stories to showing off new products and displaying community work, creative annual reports are a great marketing showcase.

HERE are 24 of Banking’s Best Annual Reports.

Fixing Banking’s Pain Points

"Years ago in a TV commercial for Wittnauer fine watches, a young woman approaches a jewelry counter and says, “I want a Wittnauer.” A dimwitted sales rep insists on showing her other items. She continues murmuring, “I want a Wittnauer.” He doesn’t catch on. Finally she shouts her request: “I want a Wittnauer!” Finally it sinks in, and the sales rep gets the sale… despite doing everything possible to undermine the experience by ignoring even the most obvious buying cues.

Are financial institutions listening any better to the voice of the consumer? Not really.

In a BAI webinar, “Trends In Marketing & Customer Acquisition,” serious questions were raised about banking providers’ ability to give consumers what they want, how they want it, when they want it."

Read the full article on The Financial Brand HERE

Hundreds of iPhones Are in ‘Ted Lasso.’ They’re More Strategic Than You Think

Reporters from the Wall Street Journal watched 40+ hours of the streaming service to analyze Apple's product placement strategy Watch an Apple TV+ show and you’re likely to notice a lot of iPhones, iPads and other Apple products. We analyzed 74 episodes of the streaming service’s top shows, including “Ted Lasso,” and “The Morning Show,” to better understand the strategy behind all that product placement. 

 

"Banks Don’t Have To Innovate" - Why not?

What good is “innovating’ if you don’t out-innovate the innovators? Contrary to popular belief, banks don't have to innovate--they need to monitor, acquire, and deploy the innovators' innovations.

Read Ron Shevlin's article HERE.

Are you pushing the Cross-Selling envelope too far?

Huge Cross-Selling Scandal Sends Warning to Entire Banking Industry
From The Financial Brand –

“Wells Fargo faces intense scrutiny for its aggressive cross-selling culture. Federal investigators, regulators and state attorneys are all looking into whether the megabank broke the law when pushing additional products and services on customers. Could your cross-selling strategy make you the target of a Federal probe?”

Read more>>

Payments Industry, We Have a Problem...

From The Financial Brand –

“Despite an increasing level of awareness of mobile payment options, usage at point-of-sale retail locations remains low. To stimulate mobile payment use, financial marketers should test discounts and rewards while improving the consumer experience.”

Read more>>

Building the Ultimate Financial Marketing Database

From The Financial Brand -

“The era of “big data” is upon us, especially in the financial services industry where there is a wide range of products are delivered in a variety of channels and marketed through multiple media. Financial marketers have been caught a bit flat-footed regarding how to best capture, understand and utilize the rich and abundant data available to them, but are quickly making up ground.”

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