Building the Ultimate Financial Marketing Database

From The Financial Brand -

“The era of “big data” is upon us, especially in the financial services industry where there is a wide range of products are delivered in a variety of channels and marketed through multiple media. Financial marketers have been caught a bit flat-footed regarding how to best capture, understand and utilize the rich and abundant data available to them, but are quickly making up ground.”

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Omnichannel banking: A consumer-first, not bank-first, experience

From Mobile Payments Today –

“When you hear the word 'bank' you might think about the ATM outside your office, your local bank branch, or even visions of old movies with cops and a robber.

The reality is that banking actually extends much further back in time as bank branches were established as early as the 14th century. During this period, they were the only consumer touch-point for banks, with no other channel vying for a customer's attention. You could say that this banking ecosystem was the total opposite of the omnichannel experience.”

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Multi-channel banking strategies are failing to convince - TowerGroup

From Finextra

“Banks that invest in ensuring a consistent customer experience across all channels may be wasting their money, according to an analysis by TowerGroup.

The achievement of an integrated multi-channel approach to customer engagement strategies has been something of a holy grail in bank and vendor circles over the past decade.

However, TowerGroup suggests that the effort might be misdirected, achieving only high maintenance costs, convoluted management, and little increase in customer satisfaction. “

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