Wednesday, 11 November 2015

Building the Ultimate Financial Marketing Database

From The Financial Brand -

“The era of “big data” is upon us, especially in the financial services industry where there is a wide range of products are delivered in a variety of channels and marketed through multiple media. Financial marketers have been caught a bit flat-footed regarding how to best capture, understand and utilize the rich and abundant data available to them, but are quickly making up ground.”

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