The Bank of Tetris?

From IOL scitech

“Imagine if getting a bank loan was like playing a computer game: as you performed special moves, completed levels and racked up points, your credit profile improved and your cost of borrowing dropped.

The idea is slowly becoming reality as new financial-technology firms and a few banks employ the vernacular of videogames, such as high scores and specific missions, to influence customer behaviour and ultimately the pricing of loans.

So-called “gamification” in banking is still very much an experiment.

Only nine percent of banks have tried it out, according to financial association Efma. Even then, many big-name adopters have stuck to simple mini-games designed to boost customer loyalty with prizes and rewards.”

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Financial Institution BB&T turns to gamification for staff leadership training

US financial institution BB&T has developed a mobile gaming app designed to teach players valuable leadership skills.

The free game, developed for BB&T by Austin, Texas-based Chaotic Moon, catapults the player into the journey of a fledgling settler who aspires to become the new ruler of a Gothic-themed medieval province.

With help from the king, players can rise to a position of leadership and influence, depending on the choices they make and interactions with other game characters. The game includes 25 main story quests with 10 mini-games.

"We believe leadership is a learned skill, and that's why everyone can become a good leader," says BB&T Chairman and CEO Kelly King. "We hope this game can help unlock the next generation of leaders and make a positive, meaningful difference in the lives of as many people as possible."

The bank intends to use the game as part of its employee training programme. It is also available to third party participants via Apple's iTunes App Store and Google Play

Gamification Goes To Work

From CIO Deloitte Journal

“Gamification can instill challenge, pay-off and new perspective into day-to-day tasks, tapping into the same human instincts that have led to centuries of passionate competition and engagement - our innate desire to learn, to improve ourselves, to overcome obstacles and to win. As business becomes increasingly social, our professional and consumer lives are being built using digital interactions. This momentum can be tapped to augment performance by embedding gaming mechanics into traditional processes. Technology in the workplace can be rewarding, and (gasp) even fun.

The essence of gamification is a new way of thinking, designing and implementing solutions - and it may even force you to start thinking of your employees, partners and suppliers as consumers. Many organizations are already moving to put gamification to work. Move now to secure your place in the winner's circle.”