“Imagine if getting a bank loan was like playing a computer game: as you performed special moves, completed levels and racked up points, your credit profile improved and your cost of borrowing dropped.
The idea is slowly becoming reality as new financial-technology firms and a few banks employ the vernacular of videogames, such as high scores and specific missions, to influence customer behaviour and ultimately the pricing of loans.
So-called “gamification” in banking is still very much an experiment.
Only nine percent of banks have tried it out, according to financial association Efma. Even then, many big-name adopters have stuck to simple mini-games designed to boost customer loyalty with prizes and rewards.”
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