5 Critical Big Data Capabilities Financial Marketers Must Master

From The Financial Brand -

“Big data promises to revolutionize the consumer banking experience — everything from marketing and sales, to service and security. But financial institutions will need new skills and strategies, and a mobile-first mindset.”

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The Dangers of Listening to Consumers

From Nasdaq –

“If you want to create a digital commerce strategy that maximizes your chances of adding value to the consumer and merchant experience on the Web and/or via the mobile phone, whatever you do, don't ask consumers what they think.

Better to watch what they do instead.

According to Pew Research Center, 90 percent of consumers said that it's only a matter of time before their online information is compromised or stolen.”

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UK Banks told to stop using so much jargon

From Fresh Business Thinking –

“The UK's banks and other financial services businesses have been told to use less jargon by the City regulator.

The Financial Conduct Authority (FCA) has warned the financial services industry that it uses too much small print, which is full of jargon and overly complicated language.

The regulator wants banks and other financial businesses to write small print in a more informative and easier-to-read way, to help customers understand what they are reading.

It said companies would receive fewer complaints and have higher customers satisfaction rates if their small print was written in a more creative way.”

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