Showing posts with label beacons. Show all posts
Showing posts with label beacons. Show all posts

Friday 22 May 2015

Mobile payments: What will it take for beacons to take the next step?


From Computer World –

“Beacons — those little ad-beaming mechanisms littering storefronts today — have been heralded as the ultimate mobile app partner for retailers. But as they exist today, they do little more than make Madison Avenue come-ons, teasing shoppers with discounts and offers that the beacons (and even the beacons in conjunction with mobile apps) can't deliver. How can this loop be closed? Can beacons directly process payments? Unlikely, but indirect payments are all but a certainty, although that's at least a couple of years away.”

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