Thursday, 29 October 2015

What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)

The Financial Brand –

“Is your financial institution getting fleeced when it runs online ad campaigns? Banks and credit unions are forking over huge amounts of money for "click fraud," and they don't have a clue. The problem is common, and the risks are real — particularly with online video. Here's what you need to know now.”

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