Friday, 3 July 2015

The Dangers of Listening to Consumers

From Nasdaq –

“If you want to create a digital commerce strategy that maximizes your chances of adding value to the consumer and merchant experience on the Web and/or via the mobile phone, whatever you do, don't ask consumers what they think.

Better to watch what they do instead.

According to Pew Research Center, 90 percent of consumers said that it's only a matter of time before their online information is compromised or stolen.”

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