“Push notifications not only provide alerts but offer immediate options to take responsive actions.
Mobile alert strategies no longer encompass only basic one-directional communications to customers, but have evolved to include more sophisticated alerts known as push notifications, says research from Fiserv.
Push notifications enable customers to not only view an alert, but conduct a transaction in response to the alert within a secure app. For example, a low-balance alert can include a response option that enables a customer to immediately transfer money into that account right from their phone. This gives customers more control over their finances, and can ultimately boost customer satisfaction.”
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