Maximizing Checkout Conversion: Why Payments Choice at Checkout Must Offer Lease to Own

Merchants are dialed into the reality that more payments options at checkout increases the odds they’ll make a sale. New data shows that one of those options now must include a lease to own option, particularly for merchants selling expensive durable goods. With 57 percent of the US population — and 39 percent of those making more than $100k a year — now living paycheck to paycheck, many need the flexibility that this payment option offers, while giving merchants a new way to convert customers who might never consider them an option for making such a purchase. Tune into this conversation with PYMNTS CEO Karen Webster and expert guests to learn more.