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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, 7 July 2022

Banking’s Best Annual Reports

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A bland annual report is a massive missed opportunity for a bank or credit union marketing team. From highlighting customer stories to showi...
Sunday, 16 January 2022

Fixing Banking’s Pain Points

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"Years ago in a TV commercial for Wittnauer fine watches, a young woman approaches a jewelry counter and says, “I want a Wittnauer.” A ...
Tuesday, 14 September 2021

Hundreds of iPhones Are in ‘Ted Lasso.’ They’re More Strategic Than You Think

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Reporters from the Wall Street Journal watched 40+ hours of the streaming service to analyze Apple's product placement strategy Watch a...
Monday, 7 June 2021

"Banks Don’t Have To Innovate" - Why not?

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What good is “innovating’ if you don’t out-innovate the innovators? Contrary to popular belief, banks don't have to innovate--they need...
Wednesday, 23 December 2015

Are you pushing the Cross-Selling envelope too far?

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Huge Cross-Selling Scandal Sends Warning to Entire Banking Industry From The Financial Brand – “Wells Fargo faces intense scrutiny for it...
Thursday, 12 November 2015

Payments Industry, We Have a Problem...

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From The Financial Brand – “Despite an increasing level of awareness of mobile payment options, usage at point-of-sale retail locations r...
Wednesday, 11 November 2015

Building the Ultimate Financial Marketing Database

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From The Financial Brand - “The era of “big data” is upon us, especially in the financial services industry where there is a wide range o...