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Tuesday 14 September 2021

Hundreds of iPhones Are in ‘Ted Lasso.’ They’re More Strategic Than You Think

Reporters from the Wall Street Journal watched 40+ hours of the streaming service to analyze Apple's product placement strategy Watch an Apple TV+ show and you’re likely to notice a lot of iPhones, iPads and other Apple products. We analyzed 74 episodes of the streaming service’s top shows, including “Ted Lasso,” and “The Morning Show,” to better understand the strategy behind all that product placement.