Citi sets sights on international markets to cement mobile banking focus

“Financial institution Citi is rolling out its iPad application internationally to reach new groups of consumers and show them how mobile banking works.

Citi has rolled out the iPad app to Russia and Hong Kong as part of a bigger marketing strategy to expand its global footprint this year. Mobile has played a key role for Citi over the past few years to help clients manage their accounts from their handsets.”

read more>>

A ride in a NYC “Square” cab

In New York City, there are currently 13,237 official taxicabs equipped with technology from either VeriFone or Creative Mobile Technologies to process credit card payments.

But over the past six months, riders may have seen something a little different in the back of taxicabs: An iPad you can swipe your credit card through, installed by the mobile payments start-up Square.

Update: Square has since pulled the plug on a pilot with New York taxi drivers so it can overhaul its iPad-based card payments system to meet new rules. See Finextra’s October 16 report on this development at http://www.finextra.com/News/Fullstory.aspx?newsitemid=24174