Bank of America Small Business Owner Report, May 2013

From Bank of America 

“This video explains the key findings from the spring 2013 Bank of America Small Business Owner Report, a semi-annual study exploring the concerns, aspirations and perspectives of small business owners across the country.”

Bank charges – Would you accept unnecessary costs from your baker or supermarket?

The Brussels-based arm of a German bank has launched a marketing campaign that points out the absurdity of bank per item fees. The campaign, using online videos and radio ads, show real-life scenarios of supermarket and bakery customers being asked to pay small fees for all the extras. Hidden cameras have been used to capture real customer reactions, which can be summed up with the phrase, "We're not going take this!"

The campaign uses the tagline "You wouldn't accept unnecessary costs from your baker/supermarket. Why accept them from your bank?"

The supermarket

The baker