Despite this, misconceptions abound, with a number of B2B companies telling us that “customers aren’t ready” and “e-commerce is an immature space for businesses like ours.”
McKinsey & Company’s latest B2B Pulse helps put these notions squarely to rest. Not only are corporate buyers open to e-commerce, two-thirds now rely on digital and remote channels throughout their purchasing journey. While some B2B companies see e-commerce as the purview of cutting-edge tech players, the reality is that suppliers across industries are ramping up their capabilities at astonishing speeds.
The conventional wisdom around B2B e-commerce is due for a reset. These charts expose five prevailing myths.
Read the McKinsey report HERE.
