RealReal’s Biggest Hurdle Will Be Keeping It Real After IPO

As The RealReal Inc. prepares to go public, the online marketplace for used luxury goods faces a big challenge: weeding out the fakes.

From Uber to Lyft to Airbnb, it is the year of the tech initial public offering. Jonathan DeYoe, a Bay Area financial adviser to some of the new IPO millionaires, explains how many of his clients acquired so much stock and what he suggests they do with their new riches.



Illustration: Timothy Wong for The Wall Street Journal.