Monday, 21 December 2015

Predicting the future is hard, but online surveys are useless trending indicators

From Finextra –

“A recent study by YouGov and ACI Worldwide seemed to suggest that the whole digital disruption of banking thing all adds up to a hill of beans. The study which says that mobile banking and payments are basically a bust, seems to indicate that consumers aren’t using the tech that banks and FinTech’s are rushing to implement. The data to support this came from an online survey conducted in the UK back in June (I guess it takes a long time to compile data from online surveys).”

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