Wednesday 23 December 2015
Are you pushing the Cross-Selling envelope too far?
Huge Cross-Selling Scandal Sends Warning to Entire Banking Industry
From The Financial Brand –
“Wells Fargo faces intense scrutiny for its aggressive cross-selling culture. Federal investigators, regulators and state attorneys are all looking into whether the megabank broke the law when pushing additional products and services on customers. Could your cross-selling strategy make you the target of a Federal probe?”
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Labels:
banks,
cross-selling,
financial institution,
marketing