Thursday, 8 October 2015

The 'Pay' model is strong, but banks are still in play

From Mobile Payments Today –

“Apple Pay registered some impressive figures when it launched in the U.S. in 2014. It seems, though, that adoption has slowed, as more devices go unregistered and the initial hype dies down.

An ongoing survey conducted by InfoScout in cooperation with shows the number of eligible Apple Pay users who tried the service dropped from 15.1 percent in March to 13.1 percent in June. The victory, though, is the impact on the market. Apple has done an exceptional job in bringing mobile contactless payments into the mainstream, paving the way for Samsung, Google and the banks.

Samsung Pay has been live in Korea since August 20 and has picked up around 500,000 users. This statistic should grow following launch in the U.S. at the end of September and not least because the platform can make payments with both contactless and mag stripe terminals. On top of this, Google launched Android Pay on September 10. We're yet to see any adoption figures here but the land-grab is certainly going to be interesting. Indeed, the advertising war has already commenced!”

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