Friday, 11 September 2015

What It Takes to Build a Top-Rated Banking App

From American Banker –

“When they rate and review mobile apps, users typically aren't shy. The very reason they bother to type in a review is due to strong emotions — they love or hate something about it (and their feelings easily shift from one side to the other).

Keeping users happy is critical for banks as they increasingly compete for business in app stores, rather than on the street with their branches or in people's homes with direct mail pieces.”

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