Friday, 4 September 2015

What Banks Can Learn From the Decline of Apple Pay

From Bank Innovation –

“Around this time last year, the payments industry waited with much anticipation as Apple prepared to announce a move into mobile transactions that was expected to redefine the ecosystem as we knew it. From that anticipation, Apple Pay was born, and now nearly one year after its introduction the solution is dominating headlines again – this time for less favorable reasons.

In a recent post from, retail data analytics firm InfoScout is reporting Apple Pay usage has been on a steady decline since a seemingly promising upswing in March 2015. In the three months that followed, usage fell two points from 15.1 to 13.1 percent. What’s more, of the nearly 40 percent of consumers surveyed in March who said they had used Apple Pay to complete a transaction, only 23 percent still said “yes.”

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