“The mobile payments industry’s view on wallets has been myopic.
Recent data on consumer wallet behavior indicates that the industry needs to recalibrate to a more accurate perspective of digital payments needs; one based on consumer demand rather than a “cool factor." Gallup reports that only 13% of U.S. adults with a smartphone have a digital wallet on their device. Of that number, 76% have very rarely used it to make a purchase from a retailer in the past 30 days. In fact, 38% of them do not see any benefit to using the technology at all.”
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