Tuesday, 28 July 2015

Barclays machine moniker misfire has Brits bristling

From ATM Marketplace –

“In an apparent attempt to ease customers' transition from staffed teller counters to machine-equipped "assisted service counters," a handful of Barclays branches in the U.K. have given first names to their self-service devices.

According to a report by the U.K.'s Daily Mail, the names were meant to help customers distinguish one machine that performs a particular set of transactions from another that performs a different set. For instance, you might see "Sally" about depositing a check, but visit "Mike" to arrange a direct debit.

However the effort has not gone down well with those who see the attempt to humanize machines as a patronizing brush-off by the bank.”

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