“According to Marketo, financial service firms saw a 31% year-over-year growth in social media marketing, financial institutions still lag behind other major industries in effectively engaging along the most popular channels. Financial marketers must overcome significant challenges in order to connect with consumers on social media networks, balancing the unique requirements of the financial industry with today’s social media best practices. In fact, according to a recent study by Carlisle & Gallagher Consulting Group, a whopping 87% of consumers find banks’ use of social media to be annoying, boring or unhelpful.”
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