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Friday, 16 January 2015

More than a cash machine, the ATM is a branch-trimming tool


From ATM Marketplace -

“Twenty-eight bank branches gone, closed, shuttered. Every week. This is the sobering statistic from SNL Financial/Finextra. In the last year alone, a net 1,500 bank branches were eliminated.

How does this happen? How can banks keep their customers happy, grow their deposits and slash their costs, all while axing branches and employees?

Blame the ATM, the prime facilitator and killer of bank branches. How has the ATM almost single-handedly wrought such carnage? Let us count the ways…”

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