“2015 is here. The holidays are over, and resolutions have already been made (and a few probably broken by now, too). And, the kids are back in school after the holiday break. So, in the spirit of school being back in session, we thought it might be fun to create a report card all about about how mobile commerce performed over the 2014 holiday season.
Overall, it was certainly a good season for e-commerce – online shopping racked up ~$53.3 billion in sales which was 15 percent more than the 2013 season. While not all of those dollars came from mobile – indeed the majority of consumers still return to the desktop when it is time to buy – the 2014 holiday season sort of cinched the deal. Mobile is changing just about everything about the commerce experience – from where people shop, when they shop, what they expect and how they approach the entire buying process.
All that said, it isn’t perfect. Our review found that mobile performs well on some levels when it comes to payments and commerce and even overachieves on some. In others, though, there’s clearly need for improvement.”
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