Thursday, 29 January 2015

Diebold Adapts Its Reinvention Story for the Silver Screen


From American Banker –

“Thursday morning, a movie theater in Hollywood featured showings of Big Eyes, American Sniper and a more obscure flick — a one-hour film portraying the new Diebold and its vision.

The reinvention of an ATM manufacturer is hardly the stuff of popcorn and Oscars, but the gimmick shows to what lengths hardware and software firms (not to mention their customers, banks) will go to foster the image that they're ready.”

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