“When mobile network operator (MNO) Safaricom launched its M-Pesa mobile payments system in Kenya seven years ago, few business models were as ripe to explode. With extremely high mobile penetration rates, a high proportion of unbanked households, a regulatory system that allowed telecoms companies rather than banks to lead the way, and a migrant population suffering from expensive domestic remittances, it is little wonder that more than two-thirds of Kenyan adults use the service today.
In fact, M-Pesa has become the largest driver behind financial inclusion in Kenya. Today, 66.7% of the country’s residents have access to formal financial services, compared to just 41.3% in 2009. In addition, 43% of Kenya’s GDP passes through M-Pesa.
But the service, which has also been quite successful in Tanzania, is not just the continental leader in mobile payments. It can additionally boast of operations in non-African countries where its parent company, Vodafone, operates, including Afghanistan, India, and even EU-member Romania.”
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