“Everyone seems to want to know if Apple Pay is going to be the game-changer its rollout seemed to promise. Certainly participating banks are all in, offering promotions for customers who use the technology. New banks are announcing they’re ready to participate daily. People who get their hands on an iPhone 6 seem eager to sign up for the service if they can. So that means it should take the world by storm soon, right? Well, not exactly.
It’s no accident that numbers on actual Apple Pay usage are hard to come by. As a percentage of total sales it has to be inconsequential.”
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