“Despite the mass migration of banking services to mobile devices, Barclays' managing director for mobile banking and Pingit, Darren Foulds, has insisted that high-street bank branches are “critical” for the business and “a fundamental part of what we do”.
Speaking at The Drum’s Digital Disruption Day event, Foulds said Barclays views its high-street branches as more than a place to provide services to customers, since it implemented the Digital Eagles scheme to teach those who haven’t yet made the shift to digital how to use emails or Skype.
“The bank branches are really critical for us, fundamentally we have bank branches on most major high streets, and they are the point at which people want to come in to and get advice around the services.”
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