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“American consumers have more choices than ever before when it comes to selecting a financial institution. But just how much trust do Americans have in these institutions? Half of US adults say their trust in banks has declined over the past few years, although only 18% of Americans say the same about credit unions. Nearly half (49%) state their trust in credit unions has remained consistent over the past few years. These findings stem from a Harris poll of 2,537 U.S. adults surveyed between August 13 and 18, 2014.”
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