Friday, 31 October 2014

What does Apple's new mobile wallet mean for restaurants?


From Mobile Payments Today

“By this point, everyone in the restaurant industry has heard about Apple's new mobile wallet initiative, Apple Pay. To date, a lot of the chatter has focused around the question of will it, or won't it, catch on. Is this the beginning of the mobile payment revolution or just another false start like Google Wallet a few years back?

Personally, I don’t think that's the most useful question we could be asking. The safe bet is to assume that Apple's move will ignite the mobile payments space, just as they've ignited so many others. So, the really interesting question becomes: will this shift to mobile payments be good, bad, or neutral for the restaurant industry? ‘

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