‘Despite exponential growth in mobile usage by all consumer segments, and increasing acceptance of mobile shopping and mobile banking, banks and credit unions continue to offer only slightly more than the basics. In addition, research indicates most organizations lack an overarching plan for mobile success, reverting to a passive implementation mentality.
According to ComScore’s latest U.S. Mobile App Report, mobile usage in the U.S. increased by 52 percent since last year. In fact, mobile usage has increased to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S.’
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