Friday 20 June 2014

Why Is The Starbucks Mobile Payments App So Successful?


From Forbes

‘ “No single competency is enabling us to elevate the Starbucks brand more than our global leadership in mobile, digital, and loyalty. Starbucks is a clear leader in mobile payments and we are encouraged by how consumers have embraced mobile apps as a way to pay.”- Howard Schultz, 2013’

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