“Cardholder security is very clearly at the front and center of the payments ecosystem “to-do” list. And with that comes the search for a solution that keeps cardholder data secure and curbs bank fraud. 3-D Secure, a protocol designed to help online merchants reduce the incidences of fraud online was designed to do just that. But 3-D Secure has often been criticized for creating too much friction into the process – putting the 95 percent of people who aren’t the bad guys through the wringer instead of focusing on the 5 percent who might, in fact, be sketchy. CA Technologies, who is the co-creator of the 3-D Secure protocol, has addressed this by leveraging behavior-based authentication models to take on the important authentication work in the background, positioning 3-D Secure as a robust tool for reducing fraud losses in eCommerce transactions without subjecting consumers who just want to buy legitimately online with one big friction point.
In a recent digital discussion, PYMNTS.com’s Karen Webster chatted live with CA Technologies’ Revathi Subramanian, Senior Vice President, Data Science, to gain insight on current fraud challenges, the use of important data as it relates to the 3-D Secure process, and the “Ten Commandments” for tackling fraud.”
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