“ASB, one of the biggest banks in New Zealand, is taking a page straight out of Groupon’s playbook and adding a lottery twist. It’s a first in the banking industry, and one of the most innovative ideas to come out of the social space this year.
Every Wednesday for four weeks, ASB’s “Like Loan” will give Facebook users the opportunity to win a special home loan rate. Four lucky winners will be selected to receive a reduced fixed-rate home loan based on the number of Facebook ‘Likes’ accumulated on the promotional app that day.”
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