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Friday, 28 June 2013

Wallet Wars: David Grigg Provides Expert Insight on the Future of Mobile Wallets

From Bank of America

"David Birch speaks with Bank of America's David Grigg about the future of the mobile wallet at the "Wallet Wars" conference. Grigg argues that the focus should be less on the technology and the transactions and more on delivering customers an enhanced experience, help them solve real problems, and help them make better decisions - giving them a compelling enough use case to get them to change their behavior. In addition, he talks about the role of retailers in the development of the right mobile-wallet business model."