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Thursday, 27 June 2013

Reputation Management: How to Move Beyond Playing Just Defence

From American Banker 

"Banks can get beyond the negative perceptions that have dogged the industry the past few years, but they need to lay the proper groundwork first. American Banker Magazine Editor in Chief Heather Landy and Reputation Institute's Anthony Johndrow analyse the results of our fourth annual survey of bank reputations."

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