Wells Fargo puts mobile banking at center of new marketing campaign

“Wells Fargo has launched a multi channel marketing campaign that aims to educate consumers on the benefits of mobile banking.

The Wells Fargo “Done” campaign includes television, online and mobile components and highlights multiple areas of the financial service’s mobile banking features, such as mobile deposit and transfers. The campaign is meant to show how mobile banking is a natural extension of what consumers already do on their mobile devices.’

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