Looking at the place where Wells Fargo & Co. (WFC) tests out design ideas for a new branch concept meant for smaller spaces.
That playground turned into a physical reality for Wells Fargo customers in Washington, D.C. on Monday. Instead of teller windows, five bank employees equipped with Microsoft Surface tablets stroll around to help customers accomplish their financial tasks in Wells' new "neighborhood store."
This new, mini-branch is how the fourth-largest bank by assets thinks about adding a physical presence in an urban area during a time when people are increasingly using digital channels to do their banking. In short: the San Francisco bank is finding ways to maximize a smaller space.
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