According to research recently conducted by Fiserv Inc., organizations that actively market mobile banking have experienced an average adoption rate that is twice as high as institutions that did not promote the service.”
Friday 8 February 2013
9 Ways Marketing Can Help Acquire New Mobile Banking Customers
“At a time when battle lines are being drawn in both the mobile banking and payments space, it is more important than ever to encourage customers to use the mobile channel.
According to research recently conducted by Fiserv Inc., organizations that actively market mobile banking have experienced an average adoption rate that is twice as high as institutions that did not promote the service.”
According to research recently conducted by Fiserv Inc., organizations that actively market mobile banking have experienced an average adoption rate that is twice as high as institutions that did not promote the service.”
Labels:
mobile banking,
mobile payments,
retail payments