New card payment via mobile service launched in UK

Another card payment service via your mobile has just launched in the UK. The service, called Emu, allows merchants to accept card payments through their mobile phone. The service is to be extended to the rest of Europe.

In using the service merchants create an account and get a personalised, cloud-based payments page that can be used across different devices - smartphone, tablet, laptop, PC.

To take payments merchants either enter their customers' card details on the payments page or send them a link so they can complete the transaction. Once customers are in the system their future payments can be fast-tracked.

Emu also is using a different pricing plan. Instead of taking a percentage of each transaction, it is promising no charges for the first £1,000 of sales and a flat fee of £4.99 a month thereafter.