Square sets its sights or bricks and mortar stores

Outfit "Square" is looking to improve the cash register with a free iPad app that turns the tablet into a fully configured merchant point-of-sale system - "Square Register".

Introducing the app, Megan Quinn, director of products at Square, said: "I truly believe POS, as you know it today, is dead. This will bring Square to an entirely new, small-market audience (bricks-and-mortar stores)."

The app is designed to supplement the traditional point-of-sale operation by providing a range of built-in loyalty programs, analytics and custom inventory options.