MasterCard has teamed up with Australia’s Commonwealth Bank and cinema group Hoyts to pilot a mobile payments application that lets movie-goers order food and drinks directly from their seats.
CBA and Hoyts will be the first companies in the world to try out MasterCard's QkR app when the pilot starts this month. Movie-goers at La Premiere cinemas in Sydney who have an iPhone or Android handset will be able buy food and drink from their seats through their phones.
