Several UK retailers have gone live with mobile checkout technology that lets customers use their mobile handsets to buy through adverts, direct marketing and Web sites.
The system has been developed by Mobile Money Network, a joint venture by vendor Monitise, retailer Best Buy Europe and Carphone Warehouse founder Charles Dunstone.
The service, called “Simply Tap”, requires a customer to download a free iPhone or Android app and then go through a one-off registration process, providing their card details and delivery address.
Users can then make purchases at participating retailers by entering the Simply Pay codes placed by the firms in stores, in advertising and on Web sites.
Simply Tap & Buy from Simply Tap on Vimeo.
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