The new Windows smartphone

Industry analysts are predicting it will take the Windows Phone 7 platform just three years to surpass Apple's mighty iOS.

Microsoft's mobile operating system will reportedly have a 20.3% market share by 2015, pushing iOS into third place, according to research by Gartner and IDC.

The report also says Apple will only maintain a 17 per cent slice of the mobile pie whilst Android will maintain a healthy lead of 49 per cent.

At IFA 2011, Achim Berg, head of Windows Phone 7 marketing, told Bloomberg: 'This is a completely new platform, it takes time. It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.'

If you've not seen Windows Phone 7 or Mango in action take a look at the video below which is a mini-guided tour of some of the 500 new features that will soon be available.