We are now witnessing the second wave of interest in mobile payments and mobile banking. Similar to the first wave, this second wave is characterized by the launch of a large number of pilots, using a variety of channels and technologies.
Despite the bout of activity, sustainable commercial success is rarely achieved. In developed countries, with their well developed transaction processing infrastructures, the effect of failure may be negligible. However in developing countries where alternative transaction infrastructure is lacking, failure of mobile payment initiatives result in serious long term value dilution of the institution’s mobile channel.
If for any reason the mobile payment channel is tainted by lack of trust or reliability, there is no alternative channel for financial services delivery to fall back on. This would relegate these economies back to square one. This makes it critical that service providers and regulators in all countries involved ensure that every measure is taken to get mobile payments – in pilot or production- ‘first time right’.
Today there are literally thousands of Mobile Banking Pilots in operation around the world. Most of these are doomed to failure! Yet there are some critical success factors that point the way to Mobile Banking success. These factors have been drawn from those few pilots that have succeeded. This course is aimed at highlighting these critical success factors together and ensuring that you too can ‘get it right the first time’.
Who should participate?
This course is intended for the entire mobile payments industry, including merchants, banks and other financial institutions, central banks, mobile network operators, scheme organizations, regulators, supervisors and policy makers.
For a fully descriptive brochure please send a blank e-mail to courses@citadeladvantage.com with MOBILE-ATHENS in the Subject line.
