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Thursday 27 January 2022

Where Banks & Credit Unions Are Missing the Mark with Mobile Banking

Consumers expect more out of mobile apps than a glorified debit card and checkbook register. Their raised expectations uncover gaps in the quality of major financial institutions' apps in comparison with fintech apps, new research reveals.

Even the best of the best among the mobile banking apps of large financial institutions are doing only “C level” work compared to where they need to be. They are especially lagging in the digital money management functions that have made fintech and neobank apps so popular, according to a major consumer study by Insider Intelligence.

Get the details from The Financial Brand HERE