“For almost two years now, Target has served as the reluctant standard-bearer when it comes to high-profile data breaches.
The retail giant took that title away from TJX, which suffered a data breach in 2007 that affected 94 million consumers and cost the discount clothing chain close to $500 million. While Target's setback started a string of high-profile retail data breaches and became a rallying cry for the current EMV transition in the U.S., no incident since then has vied to become the new champion.
Enter Ashley Madison.
When news broke that the Canada-based online dating service for married people had experienced a data breach, it set in motion a chain of events not seen with other data breaches.”
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